Designing web experiences since 2003

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Developing the next generation of UX/UI Designers

With 15 years of experience under my belt I am now sharing my experience with you to develop the next generation of UX/UI designers. I will help you become more user centre orientated

SERVICES – top explanation

I follow a user-centred design process for solving complex problems through, research, expert analysis, prototyping and collaborative design.

I adapt to an Agile or Waterfall project environments, co-ordinate with stakeholders, designers, marketing and developments teams so that we can find the right solution.

Now let me show you the value I will bring to you, your business and your brand

HOME Top Javier´s description

Audi, Accenture, ING, Santander are just some of the companies I have worked with in the past 15 years. I am a certified UX Designer who has overseen every stage of the UX/UI lifecycle. I have worked on the research, developed strategies, created strong Information Architectures and designed interfaces for a number of different Technologies and Content Management Systems.

I am constantly evolving as a UX designer and I am now discovering and working with Big Data, Semantic Web and Python. I mentor students from around the world using Career Foundry and you can also find me on

Now we have the formalities out of the way let me begin working on your next project!

UX Strategy

UX Strategy

I will help you define an effective strategy for both your product and organisation. I keep the perfect equilibrium between your business and the end user goals.


I will plan your research strategy but more importantly I will help you execute it so you will be able to define the right products and/or services to your end users.
Information Architecture

Information Architecture

I will define a proper content structure focus on the findability and easy access for your users.
UX Design

UX Design

I will define the right UX Design for your product by collaborating with your business and development teams in order to create prototypes to get optimal results.
Interaction Design

Interaction Design

I can design the right interface/es for your produc, adapted to the diferent kind of users and context.
UI Design

UI Design

I will help you to transform the UI and Interaction design into a simple, memorable and easy to use user interface.




The strategy is the basis of any future action of any organisation so let us sit down and analyse your current situation so that we are able to define the starting point. Once a start point has been established we will define the objectives, points of measurement and finally the execution.

My Strategy Techniques:

  • Web Analytics
  • Business Strategy
  • Interaction Modelling
  • Competitive Benchmarking
  • Segmentation, Persons and User Scenarios
  • Prioritisation of Functionalities and Objectives


Market research is paramount in identifying your user’s wants/needs, how they react to it, what your competition is doing and most importantly how you can do it better. I will help you to define the most effective research strategy for your own goals, times, resources and budget.

My Research Techniques:

  • Interviews
  • User testing
  • Workshops
  • Focus Groups
  • A/B Testing
  • Surveys
  • Tree Testing and Card Sorting
UX design

UX design

UX is a process and not a methodology. I work to transform assumptions into real facts that I put in front of users in the forms of models, sketches or interactive prototypes. This allows me to refine them to the point of achieving the optimal product or service for your company to deliver. My designs are geared towards both Web and Mobile Applications.

My UX Design Tools & Techniques:

  • Ideation and exploration
  • Prototyping
  • Information architecture
  • Responsive design
  • Iterative Design/li>
  • Web, Android, iOS
  • Lean UX
  • Axure, Sketch, Invision
Interface and Interaction Design

Interface and Interaction Design

I create simple practical designs for keeping the UX of your product, portal, mobile/web application clean and user friendly.

The visual design of the user experience is an important element and should be factored into the design process in order to guarantee the success of the objectives that have been previously laid out.

I work with:

  • Responsive design
  • Iterative design
  • Web, Android, iOS
  • Photoshop, Illustrator, Sketch
HTML / CSS / Javascript Coding

HTML / CSS / Javascript Coding

I translate visual designs into pixel perfect HTML/CSS/JS clean coded webpages. I improve the static elements with smooth movements so that it supports the end user experience on the different interfaces available on a variety of devices.

My Tools and Techniques:

  • Responsive/Adaptive design
  • HTML 5
  • CSS 3
  • JavaScript /Bootstrap
Content Management Systems

Content Management Systems

I use a variety of Content Management Systems that are on the market and will provide you with support for content based websites, e-commerce, e-learning platforms/communities.

A well-constructed, defined and executed SEO and Content Marketing Strategy will provide your website and business with an increase in organic traffic which you will be able to convert into leads and sales.

Tools and techniques:

  • Joomla
  • WordPress
  • Drupal
  • SEO and Keyword Analysis
  • Google Analytics
  • Content Strategy