Designing web experiences since 1999

I follow a user-centred design process for solving complex problems through, research, expert analysis, prototyping and collaborative design.

I adapt to an Agile or Waterfall project environments, co-ordinate with stakeholders, designers, marketing and developments teams so that we can find the right solution.

Now let me show you the value I will bring to you, your business and your brand




The strategy is the basis of any future action of any organisation so let us sit down and analyse your current situation so that we are able to define the starting point. Once a start point has been established we will define the objectives, points of measurement and finally the execution.

My Strategy Techniques:

  • Web Analytics
  • Business Strategy
  • Interaction Modelling
  • Competitive Benchmarking
  • Segmentation, Persons and User Scenarios
  • Prioritisation of Functionalities and Objectives


Market research is paramount in identifying your user’s wants/needs, how they react to it, what your competition is doing and most importantly how you can do it better. I will help you to define the most effective research strategy for your own goals, times, resources and budget.

My Research Techniques:

  • Interviews
  • User testing
  • Workshops
  • Focus Groups
  • A/B Testing
  • Surveys
  • Tree Testing and Card Sorting
UX design

UX design

UX is a process and not a methodology. I work to transform assumptions into real facts that I put in front of users in the forms of models, sketches or interactive prototypes. This allows me to refine them to the point of achieving the optimal product or service for your company to deliver. My designs are geared towards both Web and Mobile Applications.

My UX Design Tools & Techniques:

  • Ideation and exploration
  • Prototyping
  • Information architecture
  • Responsive design
  • Iterative Design/li>
  • Web, Android, iOS
  • Lean UX
  • Axure, Sketch, Invision
Interface and Interaction Design

Interface and Interaction Design

I create simple practical designs for keeping the UX of your product, portal, mobile/web application clean and user friendly.

The visual design of the user experience is an important element and should be factored into the design process in order to guarantee the success of the objectives that have been previously laid out.

I work with:

  • Responsive design
  • Iterative design
  • Web, Android, iOS
  • Photoshop, Illustrator, Sketch
HTML / CSS / Javascript Coding

HTML / CSS / Javascript Coding

I translate visual designs into pixel perfect HTML/CSS/JS clean coded webpages. I improve the static elements with smooth movements so that it supports the end user experience on the different interfaces available on a variety of devices.

My Tools and Techniques:

  • Responsive/Adaptive design
  • HTML 5
  • CSS 3
  • JavaScript /Bootstrap
Content Management Systems

Content Management Systems

I use a variety of Content Management Systems that are on the market and will provide you with support for content based websites, e-commerce, e-learning platforms/communities.

A well-constructed, defined and executed SEO and Content Marketing Strategy will provide your website and business with an increase in organic traffic which you will be able to convert into leads and sales.

Tools and techniques:

  • Joomla
  • WordPress
  • Drupal
  • SEO and Keyword Analysis
  • Google Analytics
  • Content Strategy

Mobile or desktop applications, websites, control panels or complicated workflows

With my experience working with a range of different companies on different projects, give me the know how to deal with every level of complex interactive design and experience through any form of digital medium.

I design integral experiences that take into consideration all of the user touch points with the product or service.