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PRODUCT DESIGN · LOYALTY

Sunrise Rewards

Designing the offers, tiers and points experience from concept to portal and app.

The challenge

Give members a way to understand and manage offers, tiers and points across three entry points.

My contribution

I led design from the initial concept, covering the dedicated portal, the My Sunrise integration and the app. I created a dedicated UI kit connected to the corporate design system.

Validation

I carried out internal and external research and validation with users and stakeholders as the experience took shape.