Product design · Design systems · AI

Design for
complexity.

I’m Javier González. I’ve spent more than 25 years designing self-service portals and internal tools, and today I build design systems that both teams and their AI agents can use.

I help product, design and development teams understand complex problems, make better decisions and bring AI into everyday work through pilots, workshops and mentoring.

Javier González
25+
years in UX and product design
100+
UX students mentored at CareerFoundry
Sunrise
self-service portal and loyalty programme
I’ve worked at
  • Sunrise
  • Allianz
  • European Patent Office
  • Accenture
  • AKQA
  • Fjord
  • Telefónica
  • Santander
01 / Work

Selected work

Product design and UX case studies, from customer self-service to design systems prepared for AI.

02 / Services

How I can help

I help product, design and development teams with UX, design systems and AI adoption.

03 / About

I’m Javier González

I’ve spent more than 25 years working across UX, strategy and product design, specialising in self-service, internal tools and complex services. I’ve taught UX to more than 100 students and coordinated a master’s programme.

01

Product and teams

  • UX research
  • Product strategy
  • Workshop facilitation
  • User validation
  • Training and mentoring
02

Design and delivery

  • Design systems
  • Design tokens
  • Component contracts
  • Prototyping
  • Accessibility
  • Front-end collaboration
03

Applied AI

  • AI adoption
  • Agents and automation
  • Workflow design
  • Tool selection
  • AI output evaluation
04

Tools

  • Figma · Figma MCP
  • Claude Code
  • GitHub
  • React · Storybook
  • Supabase
  • n8n
  • Hostinger
04 / Writing

Latest articles

Practical notes on design systems, workflows and testing AI with a team.

05 / MAKING

I learn by building

I like starting digital projects and trying ideas that rarely fit into client work. Sometimes I end up with a product, sometimes with a better question.

ProductCrafter is a school and community for people who build products with AI. I’m preparing video courses, live workshops and mentoring, with a space to share projects and learn from each other.

Explore ProductCrafter Opening 1 January 2027
06 / Contact

What are you building?

If you’re redesigning a product, organising a design system or exploring how your team could use AI, let’s talk.

Based in Bad Wörishofen, near Munich. I work across the Zurich–Munich corridor and remotely worldwide.

Let’s talk