Design for
complexity.
I’m Javier González. I’ve spent more than 25 years designing self-service portals and internal tools, and today I build design systems that both teams and their AI agents can use.
I help product, design and development teams understand complex problems, make better decisions and bring AI into everyday work through pilots, workshops and mentoring.
- 25+
- years in UX and product design
- 100+
- UX students mentored at CareerFoundry
- Sunrise
- self-service portal and loyalty programme
- Sunrise
- Allianz
- European Patent Office
- Accenture
- AKQA
- Fjord
- Telefónica
- Santander
Selected work
Product design and UX case studies, from customer self-service to design systems prepared for AI.
Complete redesign of My Sunrise
A self-service platform built from scratch for Sunrise customers. Two years in real use and almost no usability problems.
- 50 users in the tests
- 3 iteration cycles
- 2 years in real use
Sunrise Rewards
Designing the offers, tiers and points experience from concept to portal and app.
A design system for AI
Tokens, components and contracts connected to Figma and structured for front-end teams and AI agents.
How I can help
I help product, design and development teams with UX, design systems and AI adoption.
Product design and UX
Research, workshops, prototyping and validation for self-service portals, platforms and internal tools.
DesignOps and design systems
Tokens, components and contracts that give design, front-end and AI agents a shared set of rules.
AI adoption and training
Task discovery, tool selection, pilots and workshops to integrate AI into design, product and development workflows.
I’m Javier González
I’ve spent more than 25 years working across UX, strategy and product design, specialising in self-service, internal tools and complex services. I’ve taught UX to more than 100 students and coordinated a master’s programme.
Product and teams
- UX research
- Product strategy
- Workshop facilitation
- User validation
- Training and mentoring
Design and delivery
- Design systems
- Design tokens
- Component contracts
- Prototyping
- Accessibility
- Front-end collaboration
Applied AI
- AI adoption
- Agents and automation
- Workflow design
- Tool selection
- AI output evaluation
Tools
- Figma · Figma MCP
- Claude Code
- GitHub
- React · Storybook
- Supabase
- n8n
- Hostinger
Latest articles
Practical notes on design systems, workflows and testing AI with a team.
Designing with AI: the process has changed, the canvas hasn’t (yet)
AI is in every step of design and Figma is losing weight, but it is still where teams decide. What has changed and what to expect in 2027 and 2028.
Read articleYour design system doesn’t live in Figma
A headless design system lives in a repository, not in Figma, and design, front-end and AI agents use it the same way.
Read articleWhat an agent needs from your design system
A starting point for documenting components so that teams and agents can apply the same rules.
Read articleI learn by building
I like starting digital projects and trying ideas that rarely fit into client work. Sometimes I end up with a product, sometimes with a better question.
ProductCrafter is a school and community for people who build products with AI. I’m preparing video courses, live workshops and mentoring, with a space to share projects and learn from each other.
What are you building?
If you’re redesigning a product, organising a design system or exploring how your team could use AI, let’s talk.
Based in Bad Wörishofen, near Munich. I work across the Zurich–Munich corridor and remotely worldwide.
Let’s talk