Javier González.
I create simple products and solutions to be used by people, teams and AI.
- 20+
- years in UX and product design
- 3
- AI solutions implemented in product teams
- 4
- countries I’ve worked in: Spain, the UK, Germany and Switzerland
- Sunrise
- Allianz
- European Patent Office
- Accenture
- AKQA
- Fjord
- Telefónica
- Santander
What people who worked with me say
“He demonstrated huge knowledge in the area and always provided very useful feedback and insights during our design phase to ensure we were delivering the best product to our customers. He was a very valuable resource and […] he was reachable without problems, working with us as all other onsite peers.”
“His ideas […] of how to solve problems and go new ways in terms of user centric usability especially concerning new features are outstanding. He always managed to reduce things to the max always having usability and understandability in mind.”
Selected work
Product design, UX and applied AI case studies, from research to delivery.
Complete redesign of My Sunrise
A self-service platform built from scratch for Sunrise customers. Two years in real use and almost no usability problems.
- 50 users in the tests
- 3 iteration cycles
- 2 years in real use
Sunrise Rewards
A loyalty programme built from scratch, with no requirements, across portal, My Sunrise and app. From sketch to a 1,500-employee pilot in 6 months.
- 6 months from zero to pilot
- 1,500 employees in the pilot
- 3 platforms
A design system for AI
An open design system architecture, in a repository, that design, front-end and AI agents consume the same way. Tested in a pilot with the app team.
- 4–5 months of work
- 1 author, with AI
- 4 people in the pilot
How I can help
I help product, design and development teams with UX, design engineering, design systems and AI adoption.
Product design and UX
Research, workshops, prototyping and validation for apps, platforms and internal tools.
Design Engineering and AI
I build workflows, automations and ready-to-use products with AI, from concept to working prototype.
DesignOps and design systems
Tokens, components and contracts that give design, front-end and AI agents a shared set of rules.
AI adoption and training
Task discovery, tool selection, pilots and workshops to integrate AI into design, product and development workflows.
I’m Javier González
I’ve spent more than 20 years designing complex products and solutions for telecoms, banking, insurance, consultancies and agencies, leading projects on my own and directing teams of three to four designers to ensure judgement and consistency.
Today I help teams adopt more efficient, AI-integrated ways of working through decentralised design systems and UI kits built for designers, developers and agents.
All of it rests on my background as a trainer and mentor: after teaching master’s programmes at Elisava (Barcelona) and IED (Madrid) and mentoring more than 100 designers at CareerFoundry (Berlin), I bring that same teaching ability to companies so each team can scale these practices on its own.
Product Design & Strategy
UX rigour for complex products, evidence-based decisions and cross-functional leadership.
- Complex product & service architecture (self-service, B2B, internal tools)
- Discovery, user research & continuous validation
- Cross-functional leadership (Product, Engineering & Business alignment)
- Outcome-driven roadmapping & workshop facilitation
- Digital accessibility (WCAG / European Accessibility Act compliance)
Design Engineering & AI Workflows
From concept to working prototype and production-ready code.
- AI-native prototyping & agentic workflows (Claude Code, Cursor, Codex, Lovable)
- Front-end & component implementation (React, Storybook, HTML/CSS/JSON)
- Workflow automation & data backends (n8n, Supabase, APIs)
- AI output evaluation, guardrails & human-in-the-loop patterns
- Designing for AI agents (control, consent & trust patterns)
DesignOps & Headless Design Systems
Scalability, governance and systems that both people and machines can use.
- Headless Design System architecture (repository-first, W3C design tokens)
- Figma-to-Code pipelines & component contracts (Figma MCP, GitHub)
- Design governance, documentation & multi-team adoption
- Automated quality checks & structured developer handovers (CMS / Storyblok)
- Design tooling & operational efficiency metrics
Mentoring & Team Enablement
Raising the level of individual designers and changing how whole teams work.
- AI adoption programs, team pilots & hands-on upskilling workshops
- 1:1 mentoring & career growth for UX/Product designers (100+ mentees)
- Design critique facilitation & design culture building
- Curriculum design & academic coordination (Master’s level & bootcamps)
Latest articles
Practical notes on AI and product design: agents, workflows, design systems and team pilots.
Designing for AI agents: control, consent and trust
An agent acts on the user’s behalf. Six patterns to give them control, ask for their consent and earn their trust, and a downloadable checklist.
Read articleDesigning with AI: the process has changed, the canvas hasn’t (yet)
AI is in every step of design and Figma is losing weight, but it is still where teams decide. What has changed and what to expect in 2027 and 2028.
Read articleYour design system doesn’t live in Figma
A headless design system lives in a repository, not in Figma, and design, front-end and AI agents use it the same way.
Read articleI learn by building
I like starting digital projects and trying ideas that rarely fit into client work. Sometimes I end up with a product, sometimes with a better question.
ProductCrafter is an independent research lab and community where I test ways of building products with AI and document what I learn along the way.
What are you building?
If you’re redesigning a product, organising a design system or exploring how your team could use AI, let’s talk.
Based in Bad Wörishofen, near Munich. I work across the Zurich–Munich corridor and remotely worldwide.
Let’s talk